Watches were not sold under the name Timex in the U.S until 1950. Over the next three decades, Timex watches were sold through a series of advertisements which emphasized durability by putting watches through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking." With the help of TV newscaster-turned-spokesman John Cameron Swayze, sales took off.
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Bob Alverson, Class of '65 - The ad is for Timex Watch, with John Cameron Swazey. The tag line was "it take a licking and keeps on ticking!"
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Bruce Folwler, Class of '66 - Most Shining Editor,
The man in question is John Cameron Swayze (sp?); the product is a Timex wristwatch; and the catch phrase was "takes a licking but keeps on ticking."
I have only owned one Timex watch in my life and I found it inadequate. When I graduated high school I received two graduation presents from my parents: a K&E Log Log Duplex Decitrig slide rule and a Bulova Accutron watch, the early kind that had to be set using a folding knob on the back of the watch. The watch got me through undergraduate school and graduate school through a master's upon which time I had to retire it as too worn out to repair. I still have the watch. The slide rule saw me similarly through; it was succeeded by an HP 35 nerd calculator but I still have the slide rule as well and it still works.
Today I wear a Freestyle Old Retired Flatulence's watch - digital with large numerals that I can read without my glasses, explicitly display of day and month numbers, and day of the week, a wheat grain light bulb, and an alarm for pill time.
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J. R. Brooks Class of '64 - I think it is John Cameron Swayze. Advertising Timex Watch. Catchphrase—It takes a lickin’ and keeps on tickin’
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Jeanne Ivey Carter, Class of '66 - Without doing an online search for the guys name ( I seem to have this problem more and more lately) I can only remember the product being a Timex watch that "could take a licking and keep on ticking". I am sure that some of my classmates will have a better memory of this but I wanted to participate if only to say Thank you for all that you do each week to keep us informed. I check each Sat. for your release of the weeks edition of "our'" newspaper. I know this is a lot of work for you but it would be like losing an old friend if you decided to stop. I know this sounds selfish of me since I don't participate often but I hope you will reconsider your decision. I am on FB just as much as the next person but I still need to have my connection to the past through your online updates. Thanks again for all that you have done for the classes of '64, '65 and '66 and please find enclosed my dollar for the chance of going back to dance one more time.
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Lynn Vanpelt, Class of '66 - That's John Cameron Wwayze, Timex, it takes a licking and keeps on ticking.
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Suzanne Pettus Thomason, Huntsville High School, Class of '64 - Tommy, thanks for your interesting newsletter that I read every week. I wish that I could be as creative as you are, and have the time to do what you do.
The mystery photo was of John Cameron Swayze for the Timex watch. "It takes a licking and keeps on ticking" was the motto. That fit right in with the story of your time pieces!
I wrote to Wayne Price to ask if he was in the picture that you had in the previous issue. I thought I also recognized Norman Waldrop.
Don't worry about me being on FaceBook. I don't have the time for something else! I'm still a loyal follower of yours!
I'm still looking for classmates from HHS '64 if anyone knows how to contact them, please let me know.
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Barb Biggs Knott, Class of '66 - Thanks for all you do keeping the Lee Alumni connected. Your efforts are definitely appreciated. The mystery photo is of John Cameron Swayze touting the Timex watch which ‘takes a licking and keeps on ticking’! Merry Christmas and Happy New Year to you and your family.
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Gordon Pruitt, Buckhorn Class of '66 - The man's name was John Camron Swaasey in a commercial for Timex watches. The watch that takes a licken and keeps on ticking.
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Chip Smoak, Class of '66 - The man is John Cameron Swayze (sp?).The product being advertised is Timex watches. The catch line was, "Timex-takes a licking and keeps on ticking."
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Glenn James, Class of '65 - The man is John Cameron Swayze, he is advertizing Timex watches, and the catch line is "It takes a licking and keeps on ticking".
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