Bruce Fowler, Class of '66 - The mystery photo for 25 Feb 2008 is of the logo characters Snap, Crackle, and Pop. They "represented" the cereal product Rice Krispies, which was a puffed grain cereal. The names of the characters were associated with the sounds that the cereal made when it was "wetted" with milk. As with most advertising the accuracy of this was more a matter of suggestion than actuality although being a puffed type of cereal the wetting process was slower than in pressed cereals (e.g., corn flakes) and hence the cereal remained crunchy longer.
The appeal of the cereal past childhood for many of us, and indeed today as a viable COTS product was the Rice Krispie Treat which was/is essentially a mixture of Rice Krispies and marshmallow. In our day this was a home made treat of relative convenience while today it is a manufactured commodity.
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Mary Ardrey Aukerman, Class of '66 -The gnomes in the advertisement for Kellogg’s Rice Krispies are, in order from left to right, Pop, Crackle and Snap. Snap was like the leader and, although they don’t do it today, they used to fight the bad guys, Soggy, Mushy and Toughy, to keep them out of your cereal bowl. Cute and innocent. Do you still put your ear to the bowl when/if you eat this cereal? Now-a-days I only use them to make Rice Krispie Treats for the kids. The homemade ones are still much better than the ones you buy in the store. Thanks for bringing back sweet memories.
(Editor's Note: To see Soggy, Mushy, and Toughy (who were even before the Class of '64's time, click on the link below.)
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Eddie Burton, Class of '66 - Left to right Pop, Crackle and Snap. Snap is always in a bakers uniform and Pop is always in a military uniform. That's the easiest way to tell the difference, plus hair color.
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Joyce Whitlock Reiling, Class of '66 - The elves are Pop, Crackle & Snap (L to R) and they promoted Rice Krispies & Cocoa Krispies.
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