Jeff Fussell, Class of '66 - That is Johnny Roventini, the Philip Morris Bellhop. The following copied from www.bellhop.org/johnny.htm may be a little more than you wanted to know -- but its kind of an interesting back-story.
Johnny Roventini had been a real New York bell-hop, a four-foot midget with a distinctive high-pitched voice, discovered by advertising agency head Milton Biow in 1933, who was suddenly inspired, and had Johnny page Philip Morris on the spot. He was first used in radio spots, sending out his "Call for Philip Morraaaaaiiss," and supposedly was able to hit a perfect B-flat every time. He was used for years on Philip Morris sponsored radio shows, such as "Crime Doctor," "It Pays to Be Ignorant" (for a time), "The Milton Berle Show," and even "The Philip Morris Playhouse" and the variety series whose title he inspired, "Johnny Presents." It was a successful campaign, but I confess, slightly more so than with many other radio ad campaigns, Johnny does get on my nerves after while (though not as much as the faux Indian chants for Post Toasties, the "Heap Good Cornflakes.") Still, again, it was used for years, with Johnny serving as a living trademark, making personal appearances, apart from the radio, print ads, and billboards, "stepping out of storefronts all over America." (This last slogan was parodied in a "Bullwinkle Show" episode, when moose and squirrel confront a Johnny-like bellhop about this aspect of his work, and "Johnny" replies that he had to stop, because "he kept cutting his fingers on the broken glass.") Interestingly, Johnny apparently read his "Call for Philip Morris" line from a script, following one occasion when he flubbed the line and the announcer had to take over, in a poor falsetto imitation; the agency refused to take any more chances after that. Though later "Johnny Juniors" were used as understudies and stand-ins (as he could hardly be everywhere at once), Johnny was given a lifetime contract, which continued long after cigarette advertisements were banned from radio and television, and Philip Morris moved on to new advertising angles. Johnny Roventini finally passed away on November 30, 1998, making that "last call for Philip Morraiss," as one obit put it.
Just for fun I have attached an MP3 of his call.
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Joy Rubins Morris, Class of '64 -The ad was for cigarettes and the brand was Philip Morris. The petite young man would walk through a crowed room and page "Call for Philip Morris" The way in which he pronounced Morris was probably the reason why I as well as many others remember him so
well. He would stretch out Morris making it sound like
Moooorissss. Makes you wonder why I even remember cigarette ads when I am not a smoker although my parents were. I suppose it was the way in which he was dressed and how he stretched out "Morris" that stuck in my mind.
Do you remember the old "I would walk a mile for a Camel" ad? How about the Marlboro Man? And don't forget Virginia Slims (the liberated women's cigarette).
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Dianna May Stephenson, Class of '64 - I believe the little guy's name was Johnny and he is saying,
"Call for Phillip Morris!" Only he had a unique way of saying it!
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Annette McCraney, Class of '64 - The cute guy in the monkey suit was a hotel bellboy who would, when necessary, announce telephone calls to guests in the hotel lobby. His charge at this time was to announce "CALL FOR PHILLIP MOORRRIIISSSS" Of course he was peddling Phillip Morris cigarettes.
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Barbara Wilkerson Donnelly, Class of '64 - I'm reasonably sure that he is a bellhop, and he was loudly saying, "Call for Phillip Morrrrr-is!" to advertise Phillip Morris cigarettes. It seems as though I remember that happening on the "I Love Lucy" show. Perhaps the little bellhop, Bobby, did that? I don't know. I just remember that during a show or shows, the bellhop would walk into the action and shout out the above. In retrospect, it was a good advertising campaign, wasn't it? And you are correct about the weird things we remember from our youth. What was I saying .. . ?
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Mike Griffith, Class of '66 - I believe that this week's Lee-Bay item carries over the cigarette theme; if memory serves, the boy is in an advertisement for Philip Morris cigarettes ... he is yelling "call for Phi-lip Moor-ress (that's the best that I could spell phonetically to make it read like how he pronounces it)!
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Escsoe German Beatty, Class of '65 - That's the Phillip Morris bell boy. I think he is yelling "Call for Phillip Morris". This is kind of sad...I'm remembering all the old cigarette ads! Why can't I remember something of importance...like how to find my car keys or glasses???
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Dianne Hughey McClure Class of '64 - This bell hop a was a "spokesman" for Phillip Morris cigarretts He is saying "Call for Phillip Morris" My dad owned a restaurant at the time of this ad and one of my favorite playmates at that time was a lifesize cardboard "bell hop" just like the one in the ad. . I also have a little tin box with this ad on it that my sister gave me a few years back in memory of my many hours of time spend
playing with the cardboard cutout of this "bell hop" I was probably between five and seven years of age. I do not remember exactly.
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Other Classmates who also sent in the correct answers were: Linda Beal Walker, Class of '66; Marc Bentley, Class of '66; Glen Swaim, Class of '65; and Bobby Cochran, Class of '64.
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Subject:Mail List
Regna Warren Luna
Class of ''64
Somehow I have stopped getting the news, could you please put me back on the email list?
(Editor's Note: The old mailing list has been replaced with a list of e-mail addresses collected from those who enter their information by clicking on the "Click Here To Enter Information" box at the bottom of this page. The e-mail sent out is only a reminder that the site has been updated with the current issue. It does not "SEND" you the issue. The web page is published each week and all you have to do to read it is to go to http://www.leestraveller.com
You might have to "refresh" your web browser to see the current issue.
To repeat this to make it clear, you are not sent a new Traveller each week, just a reminder to that it has been published is sent to those that request it by sending in their information.)
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Subject:Reminder of Next Meeting
Alice Gullion Preston
Class of '64
This is a reminder that our next reunion meeting will be next Monday, February 7, at 5:15 p.m., here at the office. Also, remember that the building locks down at 5:30, so please be prompt.
Hopefully, everyone has updated their lists and we can prepare for our first mail out. We will also need to form our committees for decorations, food, hospitality rooms, etc.
Hope to see you there!
Alice G. Preston
Firm Administrator
Lanier Ford Shaver & Payne P.C.
200 West Side Square
Suite 5000
Huntsville, AL 35801
256-535-1100
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